Friday – Dress Hong Kong
In order to promote Hong Kong fashion brands to the general public, Fashion Farm Foundation (FFF) launched the “FRIDAY” campaign in May 2015.
No matter for social purpose, self-assurance or an expression of one’s aesthetics, dressing up has become an indispensable element to our daily life. If fashion is a necessity, why don’t we prioritize spaces in the closet for homegrown designs? While it seems a general impression that the city is a desert for culture and design, FFF is convinced that Hong Kong can glow with its with creativity. Local designs deserve at least the same price tags as those on foreign brands.
Let’s get started every Friday from now on: No matter what your plans are, a hangout, a date, a movie night, or a coffee break with a good book, try to brighten up your life with fascinating designs from local fashion brands!
FRIDAY, DRESS HONG KONG!
FRIDAY’er
Position – Photographer